New trends in media consumption force publishers to maintain contact with an audience all day with all the channels available to it. The correct response is clear: it is necessary to build up a system of creating stories rather than pages or news spots. Stories do not finish after copy editing, but keep living as a creative process as long as the story extends, providing content for the most suitable platforms websites, online TV, mobile apps, newspapers and magazines, etc.
Each of these channels has its own technological and consumer constraints, and a publisher has to consider all these characteristics when releasing breaking news through digital channels and following it with a thorough analysis in print form.
In a traditional newsroom, creating content for a large number of media channels is a complicated, time and resource consuming process and publishers face insurmountable obstacles in transforming into a modern information company that can serve different audiences through different channels.
NewsMAN was designed from scratch as a cross-media platform. Its in-built tools manage all newsroom processes in an intuitive and effective manner, with its user friendly interface providing a natural and easy to understand working environment.
NewsMAN is far from just a software solution for cross-media companies. It truly is a platform for creating a new business model. It is a platform that will develop with businesses in the future, regardless of how unpredictable the media landscape may become.
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